GWEN GALINATO
Chowking SALA
Client
Chowking Philippines
Year
2021
Project Type
Logo Design
URL:
Chowking is a popular Chinese cuisine fast food restaurant franchise in the Philippines. One of the ways Chowking recognizes its employees is through its Service and Loyalty awards (SALA). They're looking for a brand new name and logo for the awards event.
Three concepts were curated for the program name as well as the logo designs. All following the protocol of being "Chinese-themed", symbolizing the aspects of "service and loyalty", as well as memorable and easy to grasp.
CONCEPT 1
"BAND OF TRUST"
As trustworthy and loyal members of the brand, "Band of Trust" represents the dedication and unity that the staff have showcased over their years of service. Even more so, it represents an elite group of trusted and loyal people banded together by a purpose.
CONCEPT 2
"ALAB AWARDS"
Alab meaning "fire/ablaze", or even "intense passion" is meant to represent and pay tribute towards the staff's loyalty and willingness to being part of the team for more than 20 or so years.
CONCEPT 3
"WOK OF FAME"
Inspired by the phrase "Walk of Fame," this version uses the term "Wok" as a twist to the phrase which regards to Chowking's wok style cooking, as well as to retain the consistency of the Chinese theme in general.
