House Foods Recipe

Project Type

Static IG Post

Year

2022

Category

Advertising & Key Visuals

URL:

https://www.behance.net/gallery/159186473/House-Foods-Recipe-%28Eggplant-Tomato-Cheese-Curry%29

One of House Foods' products "Vermont Curry" introduces home-cooked recipes featuring their curry products in the form of carousel IG posts for people to follow. This particular post supposedly introduces "Eggplant & Tomato Cheesy Curry".

The copy includes the ingredients along with the procedure to follow. The task to was create static posts corresponding the recipe.

The Approach:

Seeing House Foods' format and theme, I followed the vibrant/lively illustrations they would've applied in their storyboards. I particularly added a touch of anime/manga within the main ingredients' expressions and mannerisms to add to the vibrant - fun theme altogether.

ORIGINAL SKETCH:

OUTPUT:

MOCKUP: