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GWEN GALINATO
Kewpie
Project Type
Animated Video
Year
2022
Category
Video
URL:
As a way to engage with their followers on their IG, the task was to create an animated gif/video of a person working from home with the copy reading: "Comment if you're a MORNING PERSON or NIGHT PERSON". In the gif/video, Kewpie products must be on display.
The Approach:
Following Kewpie's usual format, I illustrated all elements from the background, characters and other elements. I included Kewpie's logo popping up from below, following their brand guidelines. I gave the elements a smooth transition all throughout, following each other in an orderly manner.
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ORIGINAL SKETCH:
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OUTPUT:
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