GWEN GALINATO
Dynamite Candy
Client
Dynamite Vietnam
Year
2021
Project Type
Key Visuals
URL:
Dynamite is employing a new script for a tv commercial. In the brief they provided, one of the concepts they wanted us to focus on is the different effects that Dynamite candy can bring upon its target audience being teenagers which are in relation to the flavors of the candy being:
mint = exciting and chocolate = calming.
ORIGINAL CONCEPT:
1. "The Wrestler and The Kpop Star"
Basically the setting for the key visuals, according to the original script involves a classroom full of students who are bored and lack of energy. One of the students pops the piece of Dynamite candy into his mouth and thus, a series of events happen in which a boxer/wrestler appears in front of the student, alerting him. But just as soon as the student bites into the candy and tastes the gooey chocolate, the wrestler immediately turns into a lady, most likely a figure from a KPOP girl band and blows a kiss over towards the student.
2. "The Rockstar and The Violinist"
The script follows the same storyline as the first, acting as a series, except this time, the characters of the wrestler and KPOP star are replaced with a rockstar and a violinist, emphasizing both prominent flavors of the Dynamite candy.
Two visuals were made regarding the scripts provided, which could be seen below:
Following the key visuals was the idea of making branded posts promoting Dynamite in Facebook:
BRANDED POST 1
BRANDED POST 2