GWEN GALINATO
Maxkleen Floor Cleaner
Client
Maxkleen
Year
2021
Project Type
Label Design
URL:
Maxkleen is venturing out from their detergent products and coming up with an additional product in the form of floor cleaning. Similar to the soft-tergent brief, they’re taking “environment-friendly” and “natural” ingredients into consideration for their new product.
The task was to come up with a new concept for the natural floor cleaner’s label design for the bottle. The ingredients we focused on all range in the green spectrum such as leaves and other natural ingredients.
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THE APPROACH:
Emphasis on showcasing the "natural" aspect of the product, the label features the organic and green ingredients with the use of photorealistic images of leaves, as well as featuring a clean floor to signify the product's use as a floor cleaner.
![maxkleen fc sketch.jpg](https://static.wixstatic.com/media/347170_4c972e901c1942c1ab7b3d6b37d21ee8~mv2.jpg/v1/fill/w_600,h_800,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/maxkleen%20fc%20sketch.jpg)
![MaxkleenFloorCare_PA_0203 22.png](https://static.wixstatic.com/media/347170_975058cce4084755846e003e735040b6~mv2.png/v1/fill/w_118,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MaxkleenFloorCare_PA_0203%2022.png)
![MaxkleenFloorCare_PA_0203 4.png](https://static.wixstatic.com/media/347170_ddbb54c5006b45b69c97dd27b173c37f~mv2.png/v1/fill/w_118,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MaxkleenFloorCare_PA_0203%204.png)
![MaxkleenFloorCare_PA_0203 2.png](https://static.wixstatic.com/media/347170_aa0bf363aa0b48eca380fece3922dab7~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MaxkleenFloorCare_PA_0203%202.png)
![MaxkleenFloorCare_PApurple_0203.png](https://static.wixstatic.com/media/347170_532169bffbb948bbbac0974ef87d53b5~mv2.png/v1/fill/w_47,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MaxkleenFloorCare_PApurple_0203.png)
![MaxkleenFloorCare_PApurple_02032.png](https://static.wixstatic.com/media/347170_1817672686714478933934e91c0479dc~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MaxkleenFloorCare_PApurple_02032.png)