GWEN GALINATO
Be Limitless
Client
Royal Canin
Year
2021
Project Type
Promotional Materials
URL:
Vet Business Forum is one of the Royal Canin’s signature events that proactively provides education addressing business-related evolving challenges and the changing environment in veterinary clinics. With the pandemic prevalent in this moment in time, vet clinics and owners face the struggles of keeping their business afloat at this time of crisis.
As a response, VBF proposed the idea of a 2-hour webinar event that employs the aid of veterinary clinic owners to educate and talk about relevant topics related to uplighting vet clinic businesses, especially with the pandemic. The task at hand is to create the main key visual for the event, as well as curating posters for the event countdown and its main poster.
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Campaign Name: BE LIMITLESS - GROW YOUR POTENTIAL AND BUSINESS
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MAIN KEY VISUALS
THE APPROACH:
Taking account of RC's branding, the black and white images of the pets were a requirement for the key visuals to retain the consistency of its promotional materials. The vision was in tune with the theme of "movement" and "forwardness", which are represented through the lines. The fluidity of the pattern accompanies the pets to signify their free movements, in other words, being "limitless".
SAVE THE DATE AND COUNTDOWN POSTERS
MAIN EVENT POSTER - HORIZONTAL AND VERTICAL