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GWEN GALINATO
Vinamilk Ice Cream
Client
Vinamilk
Year
2021
Project Type
Label Design
URL:
Vinamilk is launching a new product of “All Natural” ice cream, which include natural ingredients from different fruits. The ice cream flavors feature: mango, longan and coconut. The theme for the products range is tropical, considering the flavors.
The target audience focus on young women and moms ranging from ages 18 - 25+ years old. The project calls for a label design that caters to mainstream and premium tones, but most likely focusing on the general population.
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THE APPROACH:
As the name alludes to, the idea was to make the visual reminiscent of a tropical island, using the scoops as hills or mountain tops.
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