Furry Feed
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[about]
Furry Feed is a pet food branding project advocating for healthy, natural and delicious for both dogs and cats. The theme for the project showcases a fun, energetic, positive tone, using illustrations and bright color palettes.
The brand ensures 100% natural ingredients in each product that will benefit your pet's physical well- being. Whether it's wet or dry food, Furry Feed guarantees not only a healthy but as well as a tasty meal that your pets could enjoy.
[why "Furry Feed"?]
Before creating the concept for the brand, I'd already envisioned it to be "fun, active and colorful pet food brand. I came up with the name "Furry Feed" to represent the brand itself. "Furry" pertaining to pets, and "feed" in regards to food, which is what the brand is all about.
The whole project is composed of extensive brand elements such as logo design, illustrations, packaging, advertising and landing page layout.
[ Logo Design ]
Original sketch
Main logo
Symbol
[ Illustrations ]
[ Wet Food Packaging ]
[ Dry Food Packaging ]
[ Advertising-Merchandise ]
[ Landing Page ]
