no brainer.
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no brainer. is an experimental packaging project for scented candles. It's simple, calm but vibrant. Something a little out of the norm from minimalist scented candle packaging designs.
Scented candles have secured it’s spot as being an essential in one’s therapeutic or unwinding routine. Regardless of the scent you lean to, it can be beneficial to anyone whether for aesthetic or daily routine purposes. I, myself am an avid buyer of scented candles (I love sweet and woody scents). And I think we can all agree that the concept of lighting up the wick and letting the fragrances disperse all around your space is by itself.....a no brainer.
Going about that concept, I wanted candles that mirror similar “no brainer” activities that we already do on a daily basis, whether it’s watching your favorite Netflix movies or series, having a bubble bath, drinking coffee or taking a good snooze. In fact, those are the activities that I base the scents on. Putting these into perspective, I wanted to represent these very ideas into their own packaging concept.
And so, the theme?.... Simple. Calm. But Vibrant. Just to deviate from the norm of making minimalist and simple scented candle packaging, I experimented with something a little more energetic.
