GCASHPO
Year
Category
URL
2021
Logo and Key Visuals
www.behance.net/gallery/135420483/GCASH-PO-%28Logo-and-Key-Visuals%29-2021
[about]
GCash is a mobile wallet, mobile payment, and branchless banking service that is available in
the Philippines. It is one, if not, the most preferred platform to use for daily transactions, especially with the pandemic affecting people's means of livelihood.
One of their upcoming campaigns called GCASH PO, "PO" meaning "Pera (Money) Outlet" or "Pera Opportunity", allows for the Filipino masses to pay bills, send money, buy load etc. The intended focus group for this campaign are the Filipino masses which includes "sari-sari store" owners, "palengke" or market vendors, as well as tricycle drivers.
[the challenge]
To convince the focus group to transition into using internet banking rather than traditional banking, which is what the majority of the Filipino masses tend to use.
The task for promoting the campaign is to create a logo for the service, "GCASH PO", as well as curating key visuals that promote the benefits of the service towards its target audience.
GCASH Original logo
Main logo in blue
Main logo with primary color scheme
