Maxkleen
Softergent

Year

[about]

Maxkleen launched a new category of cleaning product: Softergent = softener + detergent. Its functions include both cleaning and fabric softening. Recently, consumers have taken into consideration the “health conscious”, “natural”, and “environment-friendly” qualities and benefits of products, preferring organic ingredients instead of harmful ones.

The tone the client was looking for was both natural and premium. The task was to come up with a new concept for the natural range’s label design for the pouch.

[the approach]

By paying close attention to its main ingredients: rose & pear, making the ingredients the primary focus, encasing all the natural elements together and surrounding the logo. The clean background gradient was chosen to let the lively elements standout.