Maxkleen
Floor Cleaner

[about]

Maxkleen is venturing out from their detergent products and coming up with an additional product in the form of floor cleaning. Similar to the soft-tergent brief, they’re taking “environment-friendly” and “natural” ingredients into consideration for their new product. 

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The task was to come up with a new concept for the natural floor cleaner’s label design for the bottle. The ingredients we focused on all range in the green spectrum such as leaves and other natural ingredients.

[the approach]

Emphasis on showcasing the "natural" aspect of the product, the label features the organic and green ingredients with the use of photorealistic images of leaves, as well as featuring a clean floor to signify the product's use as a floor cleaner.